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Service supports Electrical Fire Safety Week

Date: 22nd November, 2016

This week, Dorset and Wiltshire Fire and Rescue Service are supporting Electrical Fire Safety Week alongside Electrical Safety First, as we address the fire risk posed by counterfeit and substandard electrical goods.

New research carried out by Electrical Safety First reveals that an estimated nine million UK consumers[i] have purchased a fake electrical product as a Christmas gift in the past. As this Black Friday’s retail bonanza encourages people to shop for a festive bargain, the Charity is reminding people to watch out for fake electrical products as they present a serious fire risk.

Online retailers account for the majority of counterfeit purchases, with three in five[ii] of all counterfeit electrical purchases taking place online. The Charity’s research showed that UK consumers are more likely to use online marketplaces such as Amazon or eBay than buy directly from trusted retailers’ websites[iii]. One in five[iv] of these shoppers admit to spending absolutely no time assessing whether an electrical item is genuine and over half[v] presume that electrical items that they see for sale online are genuine.

Additionally, some people are knowingly buying fake electrical items. One in six[vi] consumers say they would consider buying a product they suspected was fake if it was cheaper than the original. Ten per cent said that they would buy a suspected fake if under pressure to buy it by a certain date or if it was difficult to find due to high demand.

Group Manager Seth Why, Head of Fire Safety said: We would like to urge shoppers across Dorset and Wiltshire to take the time to check that the products they are buying are genuine. Fake electrical products appear more convincing than ever, but they can contain less than half the internal components required to run safely. So, while there will be a lot of demand for this year’s “must have” Christmas gifts, remember that if a bargain looks too good to be true, the chances are it probably is”.

Emma Apter, Head of Communications at Electrical Safety First, added: “Ahead of Black Friday’s shopping frenzy, we’re reminding shoppers that among the genuine electrical items on special offer, there are dangerous fake electrical products to look out for. If you are shopping online, the best way to make sure that your electrical gift is safe is to buy from an official online retailer. When you buy a fake, at best you’re being swindled but at worst you could be putting your life at risk.”

Electrical Safety First and Dorset and Wiltshire Fire and Rescue Service have the following tips to help shoppers avoid dangerous fake and substandard electrical products:

For more information on how to spot a fake, including after you’ve bought it, visit www.electricalsafetyfirst.org.uk/SpotTheFake

[i] 17% of total population of over 16s in UK (52,852,169) said that they had bought an electrical product as a Christmas gift that was fake

[ii] Ipsos MORI, 2016, 60% of all purchases of counterfeit electrical products took place online

[iii] 57% buy on online marketplaces, 48% buy from online retailers.

[iv] 20% of people surveyed

[v] 51% (of base of 308) of people who said that they would not check a product was genuine if the product was selling quickly

[vi] 16% of people surveyed


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