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Safe Drive Stay Alive starts Autumn season in Swindon


Date: 17th September, 2018

Some 2,800 students from across the Swindon area will experience a hard-hitting road safety presentation this month.

‘Safe Drive, Stay Alive’ uses powerful personal testimony and dramatic video footage to make the audience aware of the tragedy and suffering caused by road traffic collisions.

Firefighters, medics, police officers, bereaved parents and people who have been directly involved in road traffic collisions recount their stories, often in heart-breaking detail.

Between 18 and 27 September, the presentation will be seen by students from St Joseph’s College, Dorcan Academy, Nova Hreod, Swindon Academy, Royal Wootton Bassett Academy, Braden Forest School, Lydiard Park Academy, Lawn Manor Academy, Abbey Park School, North Star College, New College, Ridgeway School, Crowdy’s Hill School, Swindon UTC, Kingsdown School and Commonweal.

Students from the Oakfield Project and Stratton Education Centre are also seeing the show during its run in Swindon.

Safe Drive, Stay Alive is a Wiltshire and Swindon road safety initiative coordinated by Dorset & Wiltshire Fire and Rescue Service on behalf of a partnership including Wiltshire Police, Wiltshire Council, Swindon Borough Council, Arval Ltd, Wiltshire Air Ambulance and Severn Major Trauma Network.

Since its launch in 2006, the roadshow has been seen by thousands of students – and the organising team wants it to be essential viewing for every school in Swindon and Wiltshire.

Ian Hopkins, road safety manager at Dorset & Wiltshire Fire and Rescue Service, explained: “The presentation is hard hitting and upsetting, but we make no apology for that. The speakers are real people who have experienced the horror of road traffic collisions, whether as a member of the emergency services, as a victim or as a parent who has lost a child. It is this truthfulness that makes it so successful. We know that the young people who see this roadshow are affected, and we have seen the number of young people killed or seriously injured on our roads decrease since the programme started. We really do make a difference.”

Safe Drive, Stay Alive roadshows will be held for schools across Wiltshire this Autumn, with presentations in Salisbury, Melksham, Devizes, Tidworth, West Lavington, Chippenham and Marlborough between October and December.

There will also be a number of shows held specifically for military personnel in November, and a parallel programme of shows for schools in Dorset.

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