Throughout June and July, Dorset Road Safe held a competition for young people aged between 9-16 to design a poster, social media image or animation that could be used to spread awareness of the risks of pedestrian distraction. The winner of each age category will receive a prize kindly donated by our local sponsors.
Sadly, there were over 100 young people aged between 11-19 who were seriously injured as pedestrians on the roads in Dorset last year. This is higher than any other age group. The number one cause of these collisions was the pedestrian failing to look properly before crossing the road. The second highest cause was the driver failing to see the pedestrian.
With this in mind, the campaign is called ‘see you on the road’ as we want everyone to be alert to other road users, not to be distracted and to look out for each other on the road.
Here are some of the finalists’ entries. Look out for more (including animations) across social media @dwfirerescue
