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“Driving Home for Christmas” Sway for students

Date: 3rd December, 2020

Following the government’s request that university students return home during a travel window between 3 – 9 December, Dorset and Wiltshire Fire and Rescue Service have created a Sway titled “Driving Home for Christmas” to spread road safety awareness and ensure all university students from Dorset and Wiltshire get home safely for Christmas.

The concept was created for Bournemouth University as part of a safety package for students in halls. The Sway includes road safety tips covering the “Fatal 4” (distraction; speed; drink and drugs; non-use of seatbelts), winter driving tips, and other transferrable information for both drivers and passengers.

Road Safety Manager Christine Sharma said: “We’re hoping to spread the safety tips within this package far and wide, especially as the counties of Dorset and Wiltshire are expecting sleet over the next few days. We understand the challenges everyone is facing at this difficult time and we want to help ensure all students across the UK get home safely for Christmas.”

Ally Hanks, a member of Bournemouth University’s student union said: “I hope this has a positive impact and it is a safe and enjoyable travel and holiday period.”

The Sway has been embedded with multiple media forms to suit all types of learners, and plays particularly well on mobile devices, allowing for easy sharing via SMS, WhatsApp and Email. The link to the package can be found here: https://sway.office.com/p0he6uFQVk8kMRSF?ref=Link

Dorset and Wiltshire Fire and Rescue Service is actively involved in both the Wiltshire & Swindon Road Safety Partnership and Dorset Road Safe. More information about DWFRS Road Safety (@DWFRSRoadSafety) and Bournemouth University (@bournemouthuni) can be found on social media.

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