Safe Drive Stay Alive seeks to provide an educational experience that teaches young people not only the dangers, but also the consequences, of poor and dangerous driving.
A video reconstruction of a road traffic collision links with on-stage personal testimonies to leave the audience fully aware of both their vulnerability and accountability as new drivers.
Serving members of the police, fire and medical services give real life accounts of local incidents they have witnessed. They are followed by the victims of road traffic collisions – people whose lives have been changed irrevocably.
This is why the show is successful: it is delivered by real people with real stories to tell and, as such, it’s a highly emotional experience.
Our main target audience is Year 11 students, as this group has a high risk of being involved in a road traffic collision. Many will already be travelling as passengers in cars driven by new drivers, or will be learning to drive in the next 12 months.
Why target young drivers?
National statistics show that young drivers are involved in a significantly higher number of accidents than the rest of the population.
- Just one in eight car licence holders in Britain is under 25.
- Yet one in three of those who die on our roads is under 25.
- Road crashes are the biggest killer of those aged between 15 and 24.
- One young person is killed or seriously injured on our roads every hour.
However, we have also extended the scheme to include the military, as our area has such a high proportion of military personnel living and working within its boundaries.
In addition, we take the roadshow to business drivers whenever possible.
Safe Drive Stay Alive is sponsored by Arval Ltd.
Safe Drive Stay Alive can be found on Facebook.